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Why your company needs
a custom logo
Without
a good logo, your company is just another name. Think
of a famous business or brand and you will probably
picture a famous logo. Coincidence? Not at all. Great
companies have great logos. Coca-Cola, Xerox, IBM,
Microsoft, Toyota, Kodak and Nike. They all have a
logo that is instantly recognizable to just about
anyone.
It's
tempting to say that those famous logos are well-known
because big companies throw a lot of money at them.
But the truth is that those big companies throw a
lot of money at the logo because they work.
How
do we know this is true and not just marketing hype
thrown out by some logo design group (Like us for
example)? Simple: business is as Darwinian an environment
as just about anything you'll find in nature. Basically,
if it doesn't work it stops. Business doesn't tolerate
anything that is inherently a failure.
So
it follows that memorable logos work. If it works
for the giants it will work for your small business
too, perhaps on a smaller scale--but it works just
the same.
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